While I was working in Freudenberg Gala, the first project that I came across as a Designer in the Team was a toilet brush container which had be inside a specific weight limitation for cost saving purpose, yet had to hold steady a Toilet brush (Double hockey) which was ideally to be heavy than the container. Post multiple iterations we zero-ed down to a solution with a weight of 80gms which could hold the hockey brush in any possible angle. The below is the project line with the final product (available in E-com)